![]() The ice cream is sweet with the unmistakable taste - and buttery color - of Dijon. One little pep talk ("You are a food writer and you try things with an OPEN mind!!!") and I was ready to peel off the lid. Given my aforementioned love of all things sweet, salty and spicy, I reasoned with myself that maybe mustard ice cream was, in fact, right up my alley. ![]() French's made one with Coolhaus all the way back in 2019, its signature bright yellow shade not far off from the Kraft Mac & Cheese ice cream that's set off its own viral craze for two summers in a row now. This may be unprecedented for Grey Poupon, but it's actually not the first mustard to go the mainstream ice cream route. ![]() Van Leeuwen's lineup of flavors for Summer 2022 includes Grey Poupon. "We like giving our customers something that sounds unusual and unexpected that turns out to be not only good but crave-able," Van Leeuwen added. The inspiration for its collab with Grey Poupon ("an iconic American condiment"), he said, was that he’s found people "want to try unusual things, and savory ice cream is that." ![]() "The fat neutralizes the intensity of the spice." "Having spicy with lots of fat works well because it doesn’t shock your palate," Ben Van Leeuwen explained to me over email. The brand also experimented with a hot honey flavor that, according to the brand, was its most popular during its limited run. For its surprisingly enjoyable pizza flavor that launched earlier this year at Walmart, it used small-batch tomato jam, which I found registers almost like strawberry. Whether or not you agree that that’s a rhetorical question, Van Leeuwen does have a (distinguished?) history of playing around with savory notes. "Grey Poupon elevates any meal to something worth savoring so, why not ice cream?" "Van Leeuwen is excited to partner with Grey Poupon for the mustard brand’s first foray into the ice cream category," the announcement read, as though the fact that it’s a first might come as a surprise. So when I saw that Van Leeuwen, a premium ice cream brand that is getting increasingly kookier with its offerings, was making a Grey Poupon and pretzel flavor this summer, I had to try it. "Must" we go there? Van Leeuwen's limited-edition Grey Poupon with Salted Pretzels ice cream. To prove it, it's offering a chili crisp sundae recipe that also involves ramen noodles for a dessert that is - forgive me for the obvious turn of phrase - anything but vanilla. Noting that "chili crunch is all the rage right now," Whole Foods proclaimed this " Hot Chili Summer" in its first-ever condiment trends spotlight. At home or at restaurants, you will usually find me dumping sauces on my dishes, doctoring them until they are spicy or salty enough for my palate. I’m not a big hot-dog gal myself, but I am of the opinion that condiments can make or break a meal. And what is a hot dog if not a vehicle for condiments? Doing away with the separation between dinner and dessert entirely, one Brooklyn scoop shop even went ahead and added whole chunks of Nathan's hot dogs into its " Let The Dogs Out!" flavor. Yun Hai’s caramelized soy sauce ice cream that plays into my obsession with salty-sweet things. Double Rainbow and Tia Lupita’s smoky-sweet chipotle hot sauce ice cream, which I love. And this summer, I noticed that the ice cream world has gone mad for condiments. Since I report on this stuff, I’m always looking to connect the dots between trends. ![]() I’ve just found it can dampen the enthusiasm when they find out they’re eating bean sundaes before the first bite. I love to serve him, and unsuspecting dinner guests, something with a secret, then wait till after they’ve murmured approval before I make the big reveal. My velvety chocolate mousse is vegan - it’s made from silken tofu. A pasta casserole might be made without gluten but, in fact, with red lentil-based noodles (those actually held up quite well). An innocent-looking pint of ice cream, for example, may turn out to be made from lupini beans (not bad, I thought, but distinctly bean-y, despite assurances from the brand that you’d "never know" … we knew). My husband has learned that appearances can be deceiving when you share a household with a food writer. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |